When putting on a brand new pair of running trainers for the first time, there is no feeling for your feet quite like it. It feels like you are walking on “Cloud 9”. Well, with On running you will literally be doing just that!
For all you trainer nerds that know everything there is to know about all the latest designs, limited edition drops, new brands etc. you will know all about On, but for those that don’t…
On is a Swiss running brand formed in 2010 in Zurich. Having grown through word of mouth amongst world class athletes/Olympians, they are now gaining ground on the likes of Nike, Adidas and Asics. To further enhance their reputation, they needed someone to spearhead marketing/development and what better person to help with that, than the most famous Swiss person in the world, Roger Federer.
On’s patented CloudTec technology is engineered to deliver a soft landing followed by an explosive take-off. The result? An unbelievably light running sensation and no compromise on cushioning and impact protection. CloudTec is the first system to offer cushioning only during the landing phase (when you actually need it). As soon as you strike the ground, the Cloud elements lock firm to form a solid foundation for natural, powerful propulsion.
Their 2 main models which we will be stocking are the Cloud and Cloudflow. The shoe you will see Federer endorsing will be the On Cloudflow in a Rust/Limelight colourway.
Featured in the Cloudflow are 18 adaptive cloud elements and Helion superfoam which combine with the re-engineered Speedboard to turn impact into acceleration. Helion is foam cushioning that can do it all with fused stiffer foam elements with softer sections to deliver properties previously only possible in independent materials. Helion is extremely lightweight and big on energy return. It’s also resistant to temperature changes for year-round high performance. The curved heel unit means better hold, durability and comfort. Strategic taping and a new lacing configuration offer sure-footed freedom and support for high-speed goals as well as a new rubber compound in an advanced traction pattern offering superior grip on wet roads. They weigh 235g with a 6mm heel to toe drop.
Cloud – On’s most popular model
Since launching in 2014, the Cloud has been by far and away On’s most popular model and has even been seen on Olympic podiums making it the perfect performance shoe which you can also use for every day wear. The Cloud is famous for its unmatched step-in feel. The breathable mesh provides stay-fresh comfort, while soft, no-sew taped reinforcements across the shoe and toe cap support the perfect fit.
Zero-Gravity foam and CloudTec® in the outsole provide soft, cushioned landings. Reshaped Cloud elements deliver superior performance and grip, while the moulded heel provides a snug, secure fit. The Speedboard™ transforms energy generated upon landing into forward motion. The signature speed-lacing system lets your foot slip in and out with ease, yet keeps the shoe firmly in place on the move. They weigh 230g with a 6mm heel to toe drop.
We are excited to be introducing a new brand onto our shoe wall and with the On having the backing of Roger Federer we are confident we are onto a winner!